Hello! I am
Gøril [:Guhril]
(Old Norse name. Meaning spear and fire, but don`t let that scare you - I am quite nice,
when you get to know me)
I believe in small shops with big hearts.
In thoughtful retail. Quiet impact. And the beauty of doing things with intention.
The world is changing – and so is retail.
I’m here to guide independent shop owners who want clarity, calm, and a way forward that feels true to them.
Less noise. More meaning.
Let’s build better boutiques – together.
WHAT I DO
For several years I have been working in my own company called Butikkutvikler.no AS. I have been helping small, independent shop owners all over Norway to improve their businesses. I have published four norwegian books on retail, and published several e-books as well. I am also a public speaker on different retail topics. My dream is not about standing on an international stage talking about retail, blah, blah, blah.
My mission is to connect with people with a passion for what they do, no matter where they are.
My beliefs
It is time to create your own magic! The future is NOW and the possibilities endless. If you dare to take it on.
I believe that we are 100% responsible for how we choose to live our lives.
I believe that magic can happen if we make it happen.
The nordic approach - the playbook
A boutique playbook for thoughtful shopkeepers.
This printable guide blends calm Nordic aesthetics with clear strategy – helping you plan, style, and grow your shop with heart.
Made for small, soulful boutiques that want to do business beautifully.